You can write copy too. But can you write the kind of hardworking copy you need in the time you have?
Maybe you’ve had a go but it doesn’t sound right. Perhaps the details are locked in someone else’s head. Or maybe you just don’t know where to begin.
I plan, write, edit and proofread copy for famous brands, savvy start-ups, amazing charities and lots of other organisations that want to do better by communicating better.
Whatever your goals are, whether they’re financial or a bit less tangible, I can help you too.
What I can help you with
I’ve worked on everything from posters to packaging, but where I’m particularly strong is in writing and editing longer and editorial copy.
Including, for example:
- Annual reports
- Award entries
- Case studies
- Customer magazines
- Press releases
- Sales letters
What to expect
Whatever I write for you, it will be:
- Based on a clear understanding of your organisation and aims.
- In the right tone of voice (whether your brand’s voice is established or you want help developing it).
- Great to read and easy to understand.
- Free from waffle, typos and unnecessary jargon.
- Written to get results – whether you want to sell, influence or educate.
What my clients say
Laura’s structured approach broke the creative process down into manageable steps, so I could get all the key points across without the waffle. She took the time to understand my product, my business and most importantly, my customers and I gained some valuable insight. The result is demonstrable by increased sales to the target customers and our business profile has been raised as a result. I wouldn’t hesitate to recommend Laura. The value is clear and I just wish we’d done it sooner!Helen Smith, managing director, Glogg
I was struck by Laura's enthusiasm during our first conversation and she has certainly delivered for us. She's writing great, very personalised sales letters. This involves research and creating individual benefits for each recipient. She has a talent for this based on business acumen. This is unusual and her letters are effective.Simon Benn, chief executive, The Times 100
Through a recommendation, we engaged Laura to write copy for our strategy statements and strapline. We’re a niche organisation in a highly technical area, but Laura was able to quickly understand our brief, and provide excellent options on positioning copy, which after only one review was agreed by the Board. We enjoyed working with Laura, she's very friendly and approachable and delivered a great piece of work.Monica Proctor, independent director, EEMUA