A few examples
of my work

My clients have included big names, small start-ups, public sector organisations and charities – sometimes working direct to them and sometimes through great design, digital, branding, marketing or copywriting agencies.

Roux Kitchens (with Onstate)

Brochure

Tone of voice development, copywriting and proofreading

This brochure was the launch platform for Roux Kitchens at Grand Designs Live. The tone of voice needed to position the brand at the right level in the market, and also convey that these meticulously planned kitchens are for true foodies. For the brand pages, I borrowed a little from Michel Roux Jr.’s own tone of voice to create a subtle link. And also echoed the editorial style of magazines potential customers would be browsing, such as LivingEtc and Elle Deco.

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We are now six days into the launch and we have had a really positive response. Thanks for your work on the project, it was a great piece of work and a pleasure working with you. Neil McDonald, design manager, Roux Kitchens

Octopus Investments (through Sunfish)

Newsletter article

Copywriting

Octopus already had a strong tone of voice. In an industry where many organisations produce copy that’s overcomplicated and overly formal, Octopus wants its voice to be pithy and memorable. My job was to emulate it in this article talking about the benefits of investing in small businesses.

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Over my business career, which began in the dark ages - 1984 - I have met a handful of writers whose work has genuinely excited me. Laura is one of those rare creatures. Andy Maslen, director of Sunfish and author of Write to Sell, Persuasive Copywriting, The Copywriting Sourcebook, 100 Great Copywriting Ideas and Write Copy, Make Money

Lean Lunch

Website

Tone of voice development, copywriting and proofreading

I had great fun working with Lean Lunch to develop their brand personality and voice. They wanted to get across that they’re full of life and good fun while also having strong integrity. It was important to bring out the brand’s Yorkshire warmth too, without descending into county clichés.

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Laura met us at the early stages of starting the business and we have loved working with her to develop our brand. She intuitively translated our thoughts into a tone of voice and brand personality that we are extremely proud to call our own. We would not hesitate to recommend her services, she is one super talented lady. Sat Mann, co-founder, Lean Lunch

Hoopers (through IONA Design)

Customer magazine

Copywriting and proofreading

Hoopers wanted its customer magazine to have a strong editorial, rather than sales, focus. The brief was to write copy that could easily be seen in a high quality women’s fashion magazine.

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Laura was an invaluable support to the creative team at IONA, understanding the brief and interpreting the buyers’ trends. Her speedy response to both our and the client's requests meant we could turn the designs around quickly – just what you need in today's ever-changing retail market. Catriona Moore, managing director, IONA Design

Zuto (through Banana Kick)

Leaflet

Copywriting

This leaflet was used to help launch the new Zuto brand (previously called Car Loan 4U) at a trade expo. It also needed to give dealers plenty of motivation to apply to become members of Zuto’s recommended dealer scheme.

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Laura is a fantastic writer and it really doesn’t matter if it is a B2B or B2C brief, she always ensures she answers it with intelligent and well-crafted copy. Her ideas are creative and at the same time commercial and she always hits the brief first time. Jamie Ferguson, client services director, Banana Kick

Ninesharp

Website

Tone of voice development, copywriting and proofreading

Ninesharp wanted a complete change of direction for their brand voice to something much more fresh and modern. They wanted the copy to convey their hunger, confidence and abilities, while also getting across that they’re likeable people who are great to work with. I used plenty of brisk, clipped sentences to show their self-assurance and efficiency. And to underline their warmth and enthusiasm I used lots of terms from natural speech with examples of scenarios people can easily relate to.

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We approached Laura as a recommendation following a total rebrand. She very quickly grasped exactly what we were looking for and pretty much got it right first time. She's very easy to deal with and delivers as promised every time without the need for chasing. I would readily recommend Laura to any business. Marcus Glover, managing director, ninesharp

Renovo (through Onstate)

Leaflet

Copywriting

The subject matter for this leaflet was delicate, so the tone and approach needed to strike the right balance between positive and sensitive.

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I’ve known Laura for many years and she continues to be my go-to person for any copywriting. Laura is incredibly professional, hugely flexible and very results orientated. I’ve always found it interesting how she manages to adapt her style of writing to fit the job in hand. She always keeps you informed of progress and delivers when she said she would; within budget and with great results. It has always been an absolute pleasure working with Laura and I wouldn’t think twice about recommending her. Rich Day, Creative Director, Onstate

Denner Cashmere

Catalogue

Copywriting

Selling cashmere for the spring/summer season isn’t without challenges so we focused on colour, trends and lightweight knits in this catalogue.

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Having worked with Laura for the last 3 years, I can absolutely recommend her as a professional copywriter. In addition, her personable approach makes her a joy to work with and we’re looking forward to working with Laura in the future. Lina Volfson, managing director, Denner Cashmere

Glogg

Brochure

Copywriting

Glogg wanted to increase awareness and sales among retailers and wholesalers. The aim for this trade brochure was to present Glogg as well-established and efficient – very businesslike but friendly too. It also needed to emphasise the increasing demand for reusable bottles and why Glogg is the brand to stock.

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Laura’s structured approach broke the creative process down into manageable steps, so I could get all the key points across without the waffle. She took the time to understand my product, my business and most importantly, my customers and I gained some valuable insight. The result is demonstrable by increased sales to the target customers and our business profile has been raised as a result. I wouldn’t hesitate to recommend Laura. The value is clear and I just wish we’d done it sooner! Helen Smith, managing director, Glogg

Some other examples of things I’ve written

  • Brochure for Silentnight Beds
  • Video scripts for Bacardi
  • Leaflet for Skipton Building Society
  • Award entry for Octavia Housing
  • Website for Shape yogurt
  • By-lined article for BT
  • Press release for Puma
  • Customer service guide for Northern Powergrid
  • Sales letter for The Times 100
  • Pet care guides for Habitrail
  • Newsletter for Yorkshire Cancer Research
  • Annual report for Arena Group

Show all clients

What my clients say

I have worked on projects with Laura for over three years and she has never disappointed. From small pieces of copy through to supporting on brand workshops and everything in between Laura is always on brief, and when coupled with great organisation skills it means working with Laura is always efficient. Laura's fun personality means there is never a dull or boring part of any brief!
Chris Soames, managing director, First 10
We had disastrous experiences with two other copywriters, but when we started working with Laura her experience and expertise was evident from the outset. She took the time to know our business and ourselves and understood completely what distinguishes us from our competitors. The quality of her work was exceptional and we could not be happier with what was presented.
Zaf Hussain, divisional director, Thomas Radford
Laura gives us an extra edge and always manages to decipher what us designers can't translate into words. She offers us a brilliant service. We have and will recommend her to other agencies and marketing teams alike. She really is a true professional!
Scott Riley, creative director, The Nu Agency

My clients, past and present

These are the clients I've written or edited copy for over the years - either working direct to them or through an agency.

Art
  • Axis
  • Theartthing
Beauty
  • Nouveau Beauty Group
  • RMUK
Bridal
  • Alexia Designs
  • Wedding & Home Bride of the Year competition
Business services & supplies
  • Afinite
  • Alverton Press
  • BidBank
  • BSI
  • Claytons MOT
  • Crisp
  • Direct Pest Control
  • Drum Cafe
  • Effectory
  • EEMUA
  • Howard Cohen & Co Solicitors
  • Intelligent Data
  • Instore
  • Northern Powergrid
  • Office Care
  • Slingsby
  • Transguard
  • Warehouse Systems Ltd
  • Wordbank
  • Yellow Bus Events
Charity
  • Princess Royal Trust for Carers
  • The Global Fund
  • World Vision
  • Yorkshire Cancer Research
Consumer goods, fashion & retail
  • Adams
  • Adidas
  • Allied Carpets
  • Asda Shades
  • Beko
  • Booths
  • Brandon
  • Caged Steel
  • Cargo
  • Carrs Silver
  • Casio
  • Covent Garden Market
  • Denner Cashmere
  • DFS
  • Dunning Golf
  • Fire & Scent
  • Glogg
  • Greg Norman Collection
  • Halfords
  • Halo
  • Hammicks Bookshops
  • Highgate Beds
  • Hoopers
  • Instore
  • Janie Wilson Ltd
  • Morphy Richards
  • Morrisons
  • Netto
  • NJOY
  • Ollie & Leila
  • Puma
  • Pure Collection
  • Rest Assured
  • Second Nature Kitchens
  • Silentnight Beds
  • TaylorMade Golf
  • Thompson Solar
  • Wren Kitchens
Education
  • Innovate Educate
  • Pearson Education
  • Scholastic Education
  • The Times 100
Engineering
  • Core Precision
  • Emirates Engineering
Estate agency & home removals
  • Cooper Adams
  • Manning Stainton
  • Ownerhome
  • Robinson’s International
Financial
  • First Direct
  • Leeds Building Society
  • Monevate
  • Octopus Investments
  • Oracle Finance
  • Skipton Building Society
  • TBO Investments
  • Zuto
Food & drink
  • Aseptic Solutions
  • Bacardi Breezer
  • Bacardi Brown Forman
  • Bacardi Flavoured Spirits
  • Danacol
  • Drench by Britvic
  • Fiske
  • Glanbia Nutritionals
  • Heinz
  • Joseph Heler Cheese
  • Lean Lunch
  • Nisa
  • Panacea
  • Pollards
  • Red Alert
  • Richmond Sausages
  • Shape yogurt
  • Sourz
  • The Macallan
  • The Yorkshire Pantry
  • Total Greek Yoghurt
  • Velvet Crunch
  • Warburtons
  • Wild Star Food Company
  • Yazoo
Health & social care
  • Archform
  • Bayfields Opticians
  • Chiesi UK
  • Genix Healthcare
  • Glanbia Solutions
  • Leeds Teaching Hospitals
  • NextStep
  • NHS
  • Nlite
  • Sparkle Dental Labs
  • The London Clinic
Housing associations
  • ACIS
  • Ajanta Housing
  • Arena Housing Group
  • Boleyn & Forest
  • Bradford Community Housing
  • Broadland Housing Association
  • Calico Homes
  • C&C
  • East Homes
  • Estuary Housing Association
  • Family Mosaic
  • Guinness Homes
  • Hastoe Housing Association
  • Headrow
  • Hexagon Housing Association
  • Hounslow Homes
  • Housing for Women
  • Islington & Shoreditch Housing Association
  • Irvine Housing Association
  • Leasowe Community Homes
  • Leeds & Yorkshire Housing Association
  • Leeds Housing Concern
  • Leeds Voice
  • Luton Community Housing
  • Northern Counties Housing Association
  • Octavia Housing
  • Plumlife
  • Southern Housing Group
  • Sovereign Living
  • St Vincent’s Housing Association
  • Tees Valley Housing Association
  • Thames Valley Housing
  • Tung Sing Housing Association
  • United Housing Association
  • Venture Housing
  • West Kent Housing Association
  • West Yorkshire Housing Association
Petcare
  • Habitrail
  • Hagen
  • Pets in Mind
Photography & images
  • David Lowerson Photography
  • Hayley Ruth Photography
  • Images Colour Library
  • Iona Cards
  • FOLIO Albums
  • Photolibrary
  • Randall Photography
Property, architecture & construction
  • Ask Developments
  • Bruntwood
  • Clarence Dock
  • Clayton Homes
  • Crosby Homes
  • Don Little Properties
  • Higgins Homes
  • Hunter Matrix
  • ING Real Estate
  • Isis
  • Keepmoat
  • KW Linfoot Plc
  • Leeds Joinery
  • Miller Construction
  • Moores
  • Nixon Homes
  • Oakapple Group
  • Paul Thompson Developments
  • RMP Properties
  • Roux Kitchens
  • Rushbond
  • SDA Partnership
  • Waterside Wakefield
  • Westpoint Homes
  • Woodchester Valley Retirement Village
  • Your Housing Group
Public sector & politics
  • Green Alliance
  • North Yorkshire County Council
Recruitment
  • Candelisa People
  • Close Communications
  • Jobstoday
  • Ninesharp
  • Praesumo
  • Renovo
  • STAR
  • Thesmartlist.co.uk
  • Thomas Radford
Sport
  • Adidas
  • Bradford Sports Awards
  • British Taekwondo
  • Dunning Golf
  • Federation Equestre Internationale
  • Genesis Teamwear
  • Greg Norman Collection
  • NPL Tennis Finals
  • Puma
  • TaylorMade Golf
Telecoms & technology
  • Atlantic Global
  • Bell ID
  • Breathe.com
  • BT
  • ERMES
  • GlobalPlatform
  • Idynamics
  • NEC
  • Nedap
  • Swivel Secure
  • TalkTalk
  • TechSolve
  • TTP
  • Wavecom
  • Weir Techna
  • Yalamanchili
  • Yospace
Training & development
  • Academy of Digital Business Leaders
  • Beyond the Mask
  • Jigsaw@work
  • Nigel Booth
  • Perhaps Coaching
Travel & leisure
  • Abode Hotels
  • Emirates Holidays
  • Genting Casinos
  • Hazlewood Castle
  • Manhattan Jet Management
  • Novus Leisure
  • Paramount Hotels
  • Principal Hotels
  • Resorts World Birmingham
  • Totaleating.co.uk
Youth
  • Dubit
  • PUMA Music

Let’s talk about how I can help you